Nestlé plans to enhance engagement with consumers…with robots


Nestle Robot CoffeeNestlé Japan will soon be using a robot to sell its coffee machines, as part of what it says is an ongoing effort to enhance brand engagement with consumers.

Starting in December, Nescafé will use the humanoid robot Pepper to sell Nescafé coffee machines in home appliance stores in Japan, its biggest market.

“Pepper will be able to explain Nescafé products and services and engage in conversation with consumers. I hope that this new consumer engagement model will expand across the world as an example of Japanese innovation,” said Kohzoh Takaoka, President and CEO of Nestlé Japan, in a statement.

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